The Real Apocalypse: X-Men Billboard Censorship


I guess we should just stop making movies where women get hurt, folks. From here on out, let’s make every movie about a female lead or a female villain where she kills and attacks nothing but legions of men and we’ll have every poster be a picture of a female either choking, punching or pointing a gun at a male counterpart.

You know what the funny part about that is? No one would bat a fucking eyelash if that’s what happened. No man would be crying to the nearest reporter about how dehumanizing this is to men, no one would be demanding that the studio in question take down the advertisements, not a god damn thing would be done about it.

But when Rose McGowan decided to make a fuss over a X-Men Apocalypse advertisement where the villain the movie gets its name from is choking female lead Mystique, a picture from a scene that actually happens in the movie, it’s not like they went out of their way to make this happen…Fox actually listened and are taking steps to take the advertisements down! ARE YOU FUCKING KIDDING ME?!!!


First off, who the fuck is Rose McGowan?! I’ve never heard of her in my entire life and after a Wikipedia search, I still don’t recall her at all. I hate to use this, but seriously Rose, good job finding a way to insert yourself into the spotlight for a moment, cause lord knows you were never in it to begin with. Well done, mi’lady! Who knew all you had to do in order to get your fifteen minutes of fame was to cry SEXISM at an advertisement that the following would have applied:

  1. No one would have said a word about if it was a man being choked, whether by a male or female
  2. Anyone who knows what the source material is would’ve thought nothing of it
  3. The movie is a pure fictional universe, no “real” women are being hurt in this setting
  4. The character being choked is not being choked just because she’s a woman
  5. The character being choked is actually the “strong female lead” that you women are constantly bitching about never having in various forms of entertainment

I could go on forever, but those five reasons are the biggest ones when it comes to anything that can easily debunk the feminist bullshit and rhetoric that’s being spewed out over this simple advertisement. At the end of the day, all you have to do is research the movie for five seconds and you’ll understand that this isn’t a film about being violent to women, it’s not a film about demeaning and dehumanizing women. In fact, given some of the roles in this movie like, oh I don’t know…Jean Grey, women are actually at the front of this film and not the men.

So let’s further criticize what this idiotic woman is saying, shall we?

“There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film.”

Yes Rose, 20th Century Fox, a company that has produced films like Joy and The Other Woman think casual violent against women is how to market films to people. Do you truly think a multi-billion dollar company in this day and age is stupid enough to try and test the resolve of women when we’ve seen over the last five years how much trouble feminists cause because they can’t take the time to research and use common fucking sense before screaming their arguments at unsuspecting men in public? No, I’m pretty sure Fox isn’t that stupid.

“There is no context in the ad, just a woman getting strangled.”

Well, I mean…there’s the fact that they’re both obvious fictional characters, y’know with the blue skin and everything. Also, y’know…there’s the X-Men in the title. Anyone with half a fucking brain knows who the X-Men are and if you don’t, Google’s pretty good for helping you learn that this is a comic book series and not a representation of real live. I’m actually surprised though that she didn’t rip the “Only the strong will survive” tagline to the film. If anything, that’s the one thing I can understand being misconstrued by people.

“Imagine if it were a black man being strangled by a white man, or a gay male being strangled by a hetero? The outcry would be enormous.”

Actually, I highly doubt that. Why? Because when it comes to men being attacked in cinema, we can tell the difference between reality and fantasy. A black man being strangled by a white man? Sounds like an action movie. A gay man being strangled by a hetero? How would we know that from looking at a poster, Rose?! Now you’re acting like it’s easy to spot a gay man. So unless the movie is named “Gay Killers”, I think that no one would notice. We’re more concerned with what happens in real life than on the silver screen.

“I’ll close with a text my friend sent, a conversation with his daughter. It follows: ‘My daughter and I were just having a deep discussion on the brutality of that hideous X-Men poster yesterday. Her words: ‘Dad, why is that monster man committing violence against a woman?’ This from a 9-year-old. If she can see it, why can’t Fox?”

I call bullshit on that. Unless this girl’s parents are constantly telling her every day that women are not to be touched, ever, I cannot imagine a nine year-old girl taking note of that. If anything, I’ll believe she asked why that monster man is choking that woman and nothing else, but not to the point of taking it like this is a feminist-level issue. She’s curious like any other child would be, she knows violence is wrong. It has nothing to do with the victim being a woman, I’m positive she just doesn’t understand why she’s looking at someone being choked, not understanding that it’s just a silly superhero movie.


Another woman in the article I saw, Jennifer McCleary-Sills, who’s a director at the International Center for Research on Women, which immediately activates my “Overwhelming Bias Alarm” says that the ‘striking image’ of Apocalypse choking Mystique is a reminder of how violence against women is used as a default and ‘seen as sexy for all the wrong reasons.'”, because y’know in 2016 we are still a bunch of caveman who think bashing women over the head with a club is sexy. Y’know, I totally understand the whole women’s rights and being against violence to women stuff, I truly do, I’m for equal rights and women not being abused, what sane person isn’t? But when you pull out the “men think violence against women is sexy” argument out, you’ve lost me. Stop that, we don’t think violence against women is sexy, under no circumstances whatsoever. If you want to keep pushing the misogyny issue because we (men AND women, you ignorant feminist fucks!) like looking at attractive women, go ahead, but don’t be so fucking ridiculous by adding in the “sexy violence” argument, it holds zero water.

Lastly, this time a man, Devin Faraci, editor-in-chief of the blog Birth.Movies.Death said this nugget:

“Images of violence against women are pretty common in the X-Men universe, which is a pretty violent universe. The problem is taking this one image out of context and having it be an image that is not fantastical in nature. Setting aside that Apocalypse and Mystique look like Smurfs, it’s just an image of a big guy choking out a smaller woman.”

Are you fucking kidding me?! I mean let’s not talk about how men are constantly beaten to either death or near-death in these comics as well, let’s not talk about how women beat the shit out of men too in this “violent universe” that’s totally not fictional or anything and doesn’t have any impact on how we act as human beings, cause we’ve already proven time and time again that violent video games have zero correlation with violence in real-life. Once again I will make this argument to all you feminists out there who claim to fight for equal rights for women. If you want equal rights for women, then we either have to agree that this kind of material is okay on both sides, or it’s wrong on both sides. You can’t have it lean to your side only, if you can complain about women being hurt in fictional material, then we should be able to do the same when the opposite happens as well. Because I know for a fact that if say a remake of the classic film One Flew Over the Cuckoo’s Nest came out and we made a stink about the things Nurse Ratched did to the men in the film, you’d call us a bunch of retards and that our fight has zero weight.

You can’t have this both ways, feminists. Either pick one side or the other, you can’t have both.


The only thing I will say in favour of the feminists here is that Fox did a terrible job not having a single other variant of the advertisement where another X-Men member is being attacked. The other billboards I’ve seen from Google searching are just pictures of other characters using their powers, at no point is Professor X, Beast, Cyclops, Jean Grey, Quicksilver or anyone else being attacked, it’s just Mystique. That’s a terrible oversight on Fox’s part, no question about it.

But when it comes to the advertisement in question, it’s nowhere near as bad as everyone’s making it out to be and only proves just how fucking ridiculous feminists are getting with everything nowadays. I’m not against women’s rights or anything they “support”, but I am against the constant censorship they demand, while ignoring all the violence against men, how men are sexually advertised in some forms of media, anything pertaining to men in general.

I sure as hell saw no one complaining about how Zac Efron’s role in Neighbors 2 was basically the hot guy who takes his shirt off to attract all the women away from the weed they’re selling. SEXISM!!!

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